It’s not just for members of the American Angus Association! The 2024 Angus Convention, to be hosted Nov. 1-4 in Fort Worth, Texas, offers educational, networking and entertainment venues for the commercial cattleman, as well.

“This is a great opportunity for both registered and commercial producers in Texas to learn more about innovations in our industry,” says Radale Tiner, Association regional manager for Texas and New Mexico. Tiner especially encourages local producers to take advantage of the resources coming to their backyard.

A full schedule of events is available online, but highlights of special interest to commercial cattlemen include:

Capturing Value session. A favorite of past attendees, this session is geared to commercial cattlemen using registered Angus bulls. It will take an in-depth look at the rapidly evolving marketplace and how AngusLink^SM may provide the missing link to capturing added value for your calves.

Educational sessions. Angus University educational sessions will drive conversation around marketing, herd rebuilding, diversification and succession planning.

Trade show. Explore new industry innovations and network with seedstock and commercial cattlemen in the trade show.

Bad day? Think again after listening to keynoter Hunter Pinke. A paraplegic after a skiing accident, Pinke shares the real source of joy and the truths that can get you through any tough day.

Go on tour. The event kicks off in a “Welcome to Texas” fashion with the National Angus Tour and Beef Blitz Tour giving participants a view of the local industry.

Big giveaways. Convention attendees will have a chance to take home a big giveaway, including:

• a Preifert + Datamars complete cattle-handling system;
• a John Deere XUV835M Gator; or
• a TransOva service voucher.

Join the Angus family in Fort Worth in November as we celebrate tradition and explore innovation. Cowtown will serve as a fitting backdrop to explore and shape the future of the Angus breed, and engage in education and conversation.

Register online.

Editor’s note: Holly Martin is director of communications for the American Angus Association.