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/news/marketing
The latest marketing news in The Business Breed.
/angus-media/angus-beef-bulletin/topics/marketing
Angus Beef Bulletin Marketing topic page providing access to stories on demand, verification programs, pricing, risk management and more.
/angus-media/angus-beef-bulletin/abb-articles/2024/09/ac-preview
The American Angus Association invites commercial cattlemen to attend the Angus Convention in Fort Worth, Texas, Nov. 1-4.
/angus-media/angus-beef-bulletin/abb-extra/2024/06/fp_anguslink-releases-maternal-score-as-marketing-tool-for-replacement-heifers
AngusLink’s Genetic Merit Scorecard adds a fourth score option to demonstrate the maternal weaned calf value to aid in the selection of replacement females.
/angus-media/angus-beef-bulletin/abb-extra/2023/11/mk_market-closeout
Middle meats and supply are driving fourth-quarter spreads.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_wheres-the-ka-ching
High fed-cattle prices but narrow margins — a few strategies to consider to protect your bottom line.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_replacements-in-short-supply
CattleFax analyst provides perspective on the availability of beef replacement heifers.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/fp_it-is-in-the-details
The sights and sounds at a feedyard are predictable, but you don’t expect to find such pristine facilities and people who care about every aspect of the cattle-feeding business. It’s all there at Magnum Feedyard, just outside Wiggins, Colo.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/mk_anguslink-passes-150000-head-enrolled-for-2023
AngusLink, the administrator for value-added programs of the American Angus Association, surpassed 150,000 head of enrolled cattle for 2023 on Sept. 15. This means from 2022 to 2023, participation in AngusLink has increased by more than 300%, reflecting a turning point for its value-added programs.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_the-link-feb-2024
IMI partnership: Looking back, moving forward.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/hn_capitalize-on-strong-calf-markets-with-quality-weaning-nutrition
The beef industry is beaming with optimism as cattle markets continue to climb, creating a prime opportunity to capture value. USDA projects cattle prices to rise into 2024 as fed-cattle supplies remain tight.
/angus-media/angus-beef-bulletin/abb-extra/2024/08/fp_meet-the-meat-cutting-school
Meat Cutting School offers fun and impactful hands-on workshops, adding valuable skills to the labor force in Kentucky’s meat-processing industry.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/mk_understanding-beef-carcass-yields-and-losses-during-processing
Help for cattle producers who directly market their beef.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/lessons-from-cycle-survivors
Advice for how to navigate the cattle cycle from those who have lived it.
/angus-media/angus-beef-bulletin/abb-extra/2024/08/fp_cashing-in-on-your-calf-crop
Ways to generate more profit on this year’s calf crop by adding value at the auction block.
/angus-media/angus-beef-bulletin/abb-extra/2024/09/mkt_the-link
Troy Marshall shares a lesson that extends beyond cattle marketing in this edition of “The Link.”
/angus-media/angus-beef-bulletin/abb-extra/2024/08/mk_wheres-the-beef-program-expands
Videos add unique, personal perspectives to AgriLife Extension program.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_in-the-cattle-markets-for-december-2023
Beef price action before Christmas.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/the-digestive-tract
In this installment of “The Digestive Tract,” author Dan Shike shares insights on how calf nutrition affects value when calves go to market.
/angus-media/angus-beef-bulletin/abb-extra/2024/09/mkt_market-closeout
Ranching isn’t a job.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_cattlefax-forecasts-continued-producer-profitability-with-herd-expansion-on-horizon
Cattle producers gain leverage as reduced cattle numbers and beef production continue.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_in-the-cattle-markets
The Livestock Marketing Information Center offers an assessment of the January USDA Cattle on Feed report.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q1/opportunities-challenges-in-the-current-cattle-cycle
Certified Angus Beef’s Paul Dykstra discusses current market trends and what producers might expect in the coming year.
/angus-media/angus-beef-bulletin/abb-extra/2024/09/mkt_reviewing-cow-calf-share-and-cash-lease-agreements
Cow-calf share leases or cash leases should be reviewed for the upcoming year.
/angus-media/angus-beef-bulletin/abb-extra/2023/11/mk_quality-wins-again
Consumers still expect beef to taste great, but now it should be convenient, too.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q4/insight-from-the-packer
On this episode of “Angus At Work” Chad Barker of National Beef joins host Miranda Reiman to discuss what cattle buyers are looking for, branded beef programs, increasingly heavy cattle going to market and more.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/mk_get-rewarded-for-your-calves
You put a lot of thought and effort into the genetics and management of your calves. Why not make the most of that investment by participating in value-added programs?
/angus-media/angus-beef-bulletin/abb-articles/2024/06/it-should-be-an-exciting-wild-ride
In “Market Closeout,” Troy Marshall provides commentary to help producers understand the current market situation and how they can best position themselves for profitability. In this installment, Marshall comments on how to mitigate your risk for a roller-coaster ride in the feeder-calf market.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/valuable-at-any-stage
Marketing calves? These strategies add value at any point in the cattle cycle.
/angus-media/angus-beef-bulletin/abb-extra/2024/06/mk_new-guide-details-show-me-select-enhanced-option
MU Extension Show-Me-Plus captures genetic potential of heifers.
/angus-media/angus-beef-bulletin/abb-articles/2023/06/customized-calves-make-buyers-happy
Seedstock operators offer tips for marketing commercial calves.
/angus-media/angus-beef-bulletin/abb-extra/2024/05/fp_first-grid-premium-offered-for-genetic-merit
Producers to be paid premium for AngusLink Beef Scores.
/angus-media/angus-beef-bulletin/abb-angus-at-work/2024/q3/interest-rate-trends
Don Close, with Terrain explains the mission of their company, what influences interest rates and where those rates are potentially trending in the near future.
/angus-media/angus-beef-bulletin/abb-extra/2024/02/mk_us-cattle-inventory-down-2-percent
Beef cow numbers are down 2%, while cattle-on-feed numbers are up from 2023.
/angus-media/angus-beef-bulletin/abb-extra/2024/01/fp_10-tips-to-bulletproof-your-beef-operation
Beef producers can use a window of profitability to make their farm business more bulletproof.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_market-closeout-for-december-2023
The future is bright.
/angus-media/angus-beef-bulletin/abb-extra/2024/10/mkt_in-the-cattle-markets
The average annual price index shows the relationship between each month’s average price and the annual average price.
/angus-media/angus-beef-bulletin/abb-articles/2024/03/common-ground
Association CEO Mark McCully shares a message on the power of branding in this month’s “Common Ground.”
/angus-media/angus-beef-bulletin/abb-articles/2024/06/common-ground
In this month’s “Common Ground,” author Mark McCully shares the difference between selling calves and marketing them.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/mk_ohio-auctioneer-awarded-top-honors-at-world-livestock-auctioneer-championship-qualifier
Nine others punch their ticket to the semifinals.
/angus-media/angus-beef-bulletin/abb-extra/2024/06/mk_in-the-cattle-markets
Cattle market sees rising cutout values and fewer cattle on feed.
/angus-media/angus-beef-bulletin/abb-extra/2024/09/mkt_b_most-consumers-are-unfamiliar-or-only-slightly-familiar-with-regenerative-agriculture
Survey finds consumers are unfamiliar with regenerative agriculture, increasing importance of food affordability.
/angus-media/angus-beef-bulletin/abb-articles/2024/09/commonground
CEO Mark McCully discusses what winning looks like for different sectors of the beef industry.
/angus-media/angus-beef-bulletin/abb-extra/2024/01/mk_its-complicated
Livestock economist shares details on the cattle and beef import/export balance.
/angus-media/angus-beef-bulletin/abb-articles/2024/09/marketcloseout
In this “Market Closeout,” Troy Marshall reviews prices received at some of the early July video sales that tend to be a bellwether for what’s to come this fall.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/auction-central
A directory to auction market services, by state.
/angus-media/angus-beef-bulletin/abb-articles/2024/06/people-programs-pay
Saluda County Cattlemen’s Association members learn grouping calves with proven certifications adds to their bottom lines.
/angus-media/angus-beef-bulletin/abb-extra/2023/10/fp_cattle-market
Derrell Peel, Extension livestock marketing specialist at Oklahoma State University, says the increase in cattle prices this year actually started last year, as cattle numbers dropped. The midyear 2023 cattle inventory report showed the national cow herd is still getting smaller, he says..
/angus-media/angus-beef-bulletin/abb-extra/2024/01/mk_the-link
2024 should be a year to remember.
/angus-media/angus-beef-bulletin/abb-extra/2023/12/fp_the-survey-says
What do commercial cattlemen pay for bulls, and how does that correlate to calf value? Are commercial herds planning to rebuild? What incentivizes feedlots to buy — and to pay a premium — on a set of calves? Angus Media, CattleFax gather insights on current management, future intentions of cow-calf and feedlot sectors.
