Genetics
Selection, genomics, the latest tools and more.

The Digestive Tract
With high heifer prices, selection and development of heifers should focus on cost-effective gains to achieve your target prior to breeding and on increasing longevity, says author Travis Mulliniks in this edition of “The Digestive Tract.”
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Developing the Next Generation
Know what you have, and develop those heifers to stay in the cow herd. Debbie Lyons-Blythe and Zach Thomas share tips for developing heifers in the herd to stay.
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Environment or Genetics?
Genetics and environment both play roles in Walker Cattle Company’s top-quality, docile cows. Born to cows you can enjoy working with, Douglas and Sonja Walker’s calves excel on AngusLink’s Genetic Merit Scorecard.
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Sorting Gate
When strategic decisions are crucial, leveraging the resources and insights offered by American Angus Association programs — such as GeneMax Advantage — ensures producers can build resilient, high-performing herds, says AGI President Kelli Retallick-Riley in this edition of “Sorting Gate.”
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Common Ground
The most successful breeding programs are built on consistency and purpose. Defining your breeding objective and appropriately using the right Angus selection tools will help ensure genetic progress that aligns with operational goals, says Mark McCully in this edition of “Common Ground.”
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Angus Talks Quality Targets, Commercial Strategies for How to Cash In
AGI President Kelli Retallick-Riley and Certified Angus Beef’s Paul Dykstra speak about the market signals for quality beef and how cattlemen can profit from them.
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The Link
Buyers aren’t just buying 200 five-weight calves. They are looking for calves they can have confidence in to perform as expected.
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Market Closeout
Troy Marshall, director of commercial industry relations for the American Angus Association, shares how tools for commercial producers can help capture more value for their calves.
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Selecting Bulls to Meet Marketing Goals
K-State beef cattle geneticist explains how marketing end points influence purchasing decisions.
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