AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

The-Digestive-Tract-Travis-Mulliniks, Oregon State University

The Digestive Tract

With high heifer prices, selection and development of heifers should focus on cost-effective gains to achieve your target prior to breeding and on increasing longevity, says author Travis Mulliniks in this edition of “The Digestive Tract.”

Read more
cattle

Developing the Next Generation

Know what you have, and develop those heifers to stay in the cow herd. Debbie Lyons-Blythe and Zach Thomas share tips for developing heifers in the herd to stay.

Read more
Walker cattle

Environment or Genetics?

Genetics and environment both play roles in Walker Cattle Company’s top-quality, docile cows. Born to cows you can enjoy working with, Douglas and Sonja Walker’s calves excel on AngusLink’s Genetic Merit Scorecard.

Read more
Kelli Retallick-Riley

Sorting Gate

When strategic decisions are crucial, leveraging the resources and insights offered by American Angus Association programs — such as GeneMax Advantage — ensures producers can build resilient, high-performing herds, says AGI President Kelli Retallick-Riley in this edition of “Sorting Gate.”

Read more
Mark McCully

Common Ground

The most successful breeding programs are built on consistency and purpose. Defining your breeding objective and appropriately using the right Angus selection tools will help ensure genetic progress that aligns with operational goals, says Mark McCully in this edition of “Common Ground.”

Read more
Paul Dykstra

Angus Talks Quality Targets, Commercial Strategies for How to Cash In

AGI President Kelli Retallick-Riley and Certified Angus Beef’s Paul Dykstra speak about the market signals for quality beef and how cattlemen can profit from them.

Read more
The link

The Link

Buyers aren’t just buying 200 five-weight calves. They are looking for calves they can have confidence in to perform as expected.

Read more
Market Closeout - Troy M

Market Closeout

Troy Marshall, director of commercial industry relations for the American Angus Association, shares how tools for commercial producers can help capture more value for their calves.

Read more
pen of bulls

Selecting Bulls to Meet Marketing Goals

K-State beef cattle geneticist explains how marketing end points influence purchasing decisions.

Read more
magnifying glass icon

Find the Right Search

BACK ISSUE SEARCH: flip books and access to pdfs of articles dating to 1998.
SITE SEARCH: online information, including all programs, entities, media and more.