2024 Feeder-Calf Marketing Guide
Navigating the Cattle Cycle
Feeder-Calf Marketing Guide
A resource center by the Angus Beef Bulletin
More return on your investment — that’s the goal of this annual resource. Find insights for raising quality calves, leveraging Angus programs and services, and navigating today’s feeder-calf market. Directories help you connect to seedstock providers, feedlots, auction markets, and the products and services you need.
Article
Charting the Course for the Cattle CycleThe U.S. cattle industry has followed a cyclical pattern for well over a century, even throughout the many shocks and changes that have occurred over the decades. As the saying goes, history rarely repeats itself, but it does often rhyme. That is especially true when it comes to cattle cycles, which gives us a guide for market expectations in the years ahead. CattleFax Market Analyst Patrick Linnell shares how.
Article
It Should Be an Exciting, Wild RideIn “Market Closeout,” Troy Marshall provides commentary to help producers understand the current market situation and how they can best position themselves for profitability. In this installment, Marshall comments on how to mitigate your risk for a roller-coaster ride in the feeder-calf market.
Article
Lessons From Cycle SurvivorsAdvice for how to navigate the cattle cycle from those who have lived it.
Podcast
Opportunities, Challenges in the Current Cattle CycleCertified Angus Beef’s Paul Dykstra discusses current market trends and what producers might expect in the coming year.
Article
First Grid Premium Offered for Genetic MeritProducers to be paid premium for AngusLink Beef Scores.
Looking for a connection? Check out these directory resources.
JBS Fed-Cattle Contract Comparison Tool
The JBS Contract Comparison Tool has been updated to reflect new options and changes to JBS’s fed-cattle contracts.
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The Link
Buyers aren’t just buying 200 five-weight calves. They are looking for calves they can have confidence in to perform as expected.
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Are Your Marketing Efforts Trapped?
In “Market Closeout” this month, author Troy Marshall discusses how the No. 1 hurdle we face is not accepting the role of marketing, but rather overcoming tradition.
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Thriving With Shrinking Supply
Beef suppliers shift management to capitalize during shrinking cattle numbers.
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Quality Takes Time
Pete Anderson, Midwest PMS, says it’s important to understand the variation in the weight cattle put on throughout the finishing phase, because it could change marketing decisions. Growth curves favor greater carcass premiums with increased days on feed.
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The Link
Good marketing is the opposite of being selfish. It’s about creating a product that other people want and need, then giving them accurate information and insight to buy with confidence, says Troy Marshall. Here are five steps.
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2023 Feeder-Calf Marketing Guide
Building Relationships
2022 Feeder-Calf Marketing Guide
The Price Primer
2021 Feeder-Calf Marketing Guide
The Basics
Current Angus Beef Bulletin
The April issue has a “Focus On Females,” including a special advertising section devoted to herds intent on providing the female foundation.
