AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Welcome to the Angus Beef Bulletin: 

The Commercial Cattleman’s Angus Connection! 
Buying registered-Angus genetics is an investment and one that is going to affect your profitability for years to come. There is no magazine more committed to ensuring you maximize the return on that investment than the Angus Beef Bulletin. 
 
Yes, we have an ulterior motive: We want you to fully realize the value of registered-Angus genetics so you will buy again. So, we supply the buyer’s manual to help you make the most of your investment. From management basics to finessing a marketing plan utilizing all the programs and services available to you through the American Angus Association, we cover the topics that will make a difference to your bottom line. 
 
Published six times per year, including the special Feeder-Calf Marketing Guide, the magazine is provided free to commercial cattlemen who have purchased and received the transfer of a registered-Angus bull in the past three years. (It’s available by subscription to other profit-minded cattlemen.) The Angus Beef Bulletin EXTRA, an electronic supplement to the magazine, provides additional content to your inbox twice a month, year-round. For those on the go who like to listen to their news, the Angus At Work podcast provides news and information on health, nutrition, genetics, marketing and management. 
 
Meet the team passionate about keeping you in business with registered-Angus genetics. 
Shauna Hermel headshot

Shauna Hermel

Angus Beef Bulletin Editor

Growing up Angus on a farm in Northeast Missouri gave Editor Shauna Hermel a passion for protecting the cattle, the people and the way of life. Since joining the staff in 1997, she has focused on providing those in the Angus community the information they need to thrive, balancing a keen interest in research and new technologies with cow savvy and an eye on practical application.

Lynsey McAnally headshot

Lynsey McAnally

Angus Beef Bulletin Associate Editor

With nearly a decade of diverse marketing and communications experience, Lynsey rejoined the Angus Media team in late 2023 having previously worked as the Angus Journal editorial intern 10 years prior. Growing up on a forage and beef cattle operation, Lynsey is committed to sharing the stories of producers and industry partners while using writing to provide commercial cattlemen with information to drive positive change.

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Heather Lassen

Special Projects Editor

Heather brought her North Western Missouri State University degree and attention to detail to Angus Media in 2018 and has been the watchful eyes on almost all Angus Journal and Angus Beef Bulletin articles since. Heather and her family operate a diversified farm and livestock operation, so she enjoys being part of the editorial teams that deliver information to families like hers.

Leann Schleicher headshot

Leann Schleicher

Angus Beef Bulletin Graphic Artist

Her grandparent’s involvement in raising Angus cattle greatly influenced Leann, instilling a deep connection to their lifestyle. Though she never had the opportunity to experience farm life firsthand, she is grateful to live out her agricultural aspirations through her employment at Angus Media. Beginning her journey by working on sale books, she now contributes to the production of the Angus Beef Bulletin.

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Want to reach the Bulletin audience with advertising?

Let’s have a conversation!

To visit about advertising opportunities available through Angus Beef Bulletin media, contact your regional manager, access the media kit or reach out to one of our advertising team members listed below.

Breeders

Liz Haugen Headshot

Liz Haugen

Advertising Coordinator/Graphic Artist

Born and raised in Nebraska, Liz creates compelling advertisements using her agricultural and graphic design skills. 
Contact for print advertising needs in: AZ, CA, CO, HI, ID, IL, IN, MI, MN, NE, NV, ND, OR, SD, UT, WA, and WI.

Ryann Kats Headshot

Ryann Kats

Advertising Coordinator/Graphic Artist

A native Kansan, Ryann combines her graphic design training with her on-farm upbringing to create eye-catching advertisements.
Contact for print advertising needs in: AK, CT, DE, FL, GA, IA, MA, ME, MD, MO, MT, NC, NH, NJ, NY, PA, RI, SC, VA, VT, WV, and WY.

Kaysie Coffelt headshot

Kaysie Coffelt

Senior Advertising Coordinator/Graphic Artist

Raised on a cow/calf operation, Kaysie combines her agricultural roots with her flair for design to foster connections among breeders.
Contact for print advertising needs in: AL, AR, KS, KY, LA, MS, NM, OH, OK, TN, and TX.

Corporate

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Bailey Cole

Senior Marketing Specialist

Her father’s agriculture background gave Bailey her first taste of the beef business and she learned on the fly after coming to Angus with a business and marketing degree from the University of Missouri. She then earned an MBA from her alma mater and puts it to use as a senior marketing specialist in the digital department, helping corporate clients reach the Angus audience.

September 2024 cover with cattle in a field

Current Angus Beef Bulletin

Articles to help you make the most of your investment in Angus genetics.

Angus At Work Color Logo

Angus at Work

A podcast for the profit-minded commercial cattleman.