Breeder Media Kit
Angus Media
Commercial Cattlemen
Your profitability matters.
Be a confident decision-maker, using easy-to-access tools backed with industry-leading expertise.
Increase profitability
Take the guesswork out of breeding decisions, and test with GeneMax® Advantage™. It helps you avoid costly mistakes when used as part of an integrated genetic game plan for selection, mating and bull-buying decisions.
Discover GeneMax Advantage
Capture added value
Validate your calves are sired by registered Angus bulls with AngusVerified℠ and describe their potential with the Genetic Merit Scorecard℠ to make them stand apart from other black-hided cattle on sale day.
Explore AngusLink
Leverage the brand
Look for the Targeting the Brand™ logo to identify cattle that meet the Certified Angus Beef® brand’s baseline genetic recommendations.
Learn more about Targeting the Brand
Increase profitability
Take the guesswork out of breeding decisions, and test with GeneMax® Advantage™. It helps you avoid costly mistakes when used as part of an integrated genetic game plan for selection, mating and bull-buying decisions.
Discover GeneMax Advantage
Capture added value
Validate your calves are sired by registered Angus bulls with AngusVerified℠ and describe their potential with the Genetic Merit Scorecard℠ to make them stand apart from other black-hided cattle on sale day.
Explore AngusLink
Leverage the brand
Look for the Targeting the Brand™ logo to identify cattle that meet the Certified Angus Beef® brand’s baseline genetic recommendations.
Learn more about Targeting the BrandPowered by Angus, Ready to Perform
There are a lot of Angus bulls on the market, but not all are backed by the power of 80 million datapoints and a registration paper. Learn about all the benefits of a registered Angus bull and your path to profitably.
$36M
premiums paid to AngusLink℠ producers since 2019
100
minimum Beef Score on the Genetic Merit Scorecard℠ needed to earn a $5 grid premium with U.S. Premium Beef, LLC
No cost
to you for the Angus Beef Bulletin as a commercial cattleman receiving the transfer of a registered Angus bull
22,000+
Association members makes us the nation’s largest beef breed organization
Sale Books
Your Sale Book Here
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News For You
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Article
Market Closeout
Author Troy Marshall says this holiday season always helps him get in the proper frame of mind.
Article
Data to Count On
Article
The Link
Your Custom Commercial Toolbox
The right tool for the job makes all the difference. These tools and resources are backed with expertise, so tough decisions don’t have to be risky, and you can get back to what you do best: raising your cattle.
EPDs and $Value explained
Reading EPDs and $Values doesn’t have to be hard. Review the basics or use this page as a reference when making selection decisions.
View trait definitions
Interpreting registration certificates
Break down the parts and pieces of a registration certificate and what they mean for your herd.
View an example
Unlock genetic potential
Make the GeneMax® Advantage™ your advantage. This genomic test is for use in commercial Angus replacement females to help you make better-informed selection, mating and marketing decisions.
Learn more about genomic tests
Bull-Buying strategies
For the most part, herd improvement comes from the sires chosen to produce each calf crop. Buy bulls that help you reach your goals.
View considerations
Verify your investment
Success on sale day is critical to your profitability. You’ve invested in top registered Angus genetics, now claim your competitive edge with AngusLink℠ programs.
Claim your competitive edge
Meet your regional manager
Regional managers with the Association serve producers like you too! They’re your local liaisons for marketing, management and breeding questions and can help you access related resources.
Find yours
EPDs and $Value explained
Reading EPDs and $Values doesn’t have to be hard. Review the basics or use this page as a reference when making selection decisions.
View trait definitions
Interpreting registration certificates
Break down the parts and pieces of a registration certificate and what they mean for your herd.
View an example
Unlock genetic potential
Make the GeneMax® Advantage™ your advantage. This genomic test is for use in commercial Angus replacement females to help you make better-informed selection, mating and marketing decisions.
Learn more about genomic tests
Bull-Buying strategies
For the most part, herd improvement comes from the sires chosen to produce each calf crop. Buy bulls that help you reach your goals.
View considerations
Verify your investment
Success on sale day is critical to your profitability. You’ve invested in top registered Angus genetics, now claim your competitive edge with AngusLink℠ programs.
Claim your competitive edge
Meet your regional manager
Regional managers with the Association serve producers like you too! They’re your local liaisons for marketing, management and breeding questions and can help you access related resources.
Find yours
Current Angus Beef Bulletin
Articles to help you make the most of your investment in Angus genetics.
Feeder Calf Marketing Guide
This resource center provided by the Angus Beef Bulletin helps cattlemen using registered Angus genetics profit in the quality beef supply chain.
Learn more
CAB Insider
The CAB Insider shares cattle market updates with a look at the beef-product side, focus on the Certified Angus Beef brand and research on carcass quality.
Get the inside scoop
Connect with AngusLink℠
View feeder cattle for sale, and stay updated on AngusLink’s marketing news.
Follow on Facebook
Feeder Calf Marketing Guide
This resource center provided by the Angus Beef Bulletin helps cattlemen using registered Angus genetics profit in the quality beef supply chain.
Learn more
CAB Insider
The CAB Insider shares cattle market updates with a look at the beef-product side, focus on the Certified Angus Beef brand and research on carcass quality.
Get the inside scoop
Connect with AngusLink℠
View feeder cattle for sale, and stay updated on AngusLink’s marketing news.
Follow on Facebook
Benchmark your progress
Elevate your cattle’s place in the market and help advance your herd’s genetics using the Genetic Merit Scorecard℠.
