Marketing
Demand, verification programs, pricing, risk management and more.

Environment or Genetics?
Genetics and environment both play roles in Walker Cattle Company’s top-quality, docile cows. Born to cows you can enjoy working with, Douglas and Sonja Walker’s calves excel on AngusLink’s Genetic Merit Scorecard.
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Angus Stakes
What are your females worth, asks Editor Shauna Hermel in this edition of “Angus Stakes.” With cattle prices up, corn prices reasonable and tools to document genetic value, this might be the year to pencil out what those heifers will be worth as bred heifers next year.
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Angus Talks Quality Targets, Commercial Strategies for How to Cash In
AGI President Kelli Retallick-Riley and Certified Angus Beef’s Paul Dykstra speak about the market signals for quality beef and how cattlemen can profit from them.
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JBS Fed-Cattle Contract Comparison Tool
The JBS Contract Comparison Tool has been updated to reflect new options and changes to JBS’s fed-cattle contracts.
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The Link
Buyers aren’t just buying 200 five-weight calves. They are looking for calves they can have confidence in to perform as expected.
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Market Closeout
Troy Marshall, director of commercial industry relations for the American Angus Association, shares how tools for commercial producers can help capture more value for their calves.
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The Cattle Market Landscape with Lance Zimmerman
While the cattle industry has weathered its fair share of market ups and downs, this current point in the cattle cycle is treating producers selling cattle pretty well. On today’s episode Editor Shauna Hermel sat down with Rabobank Senior Beef Analyst Lance Zimmerman to discuss the current market, what to expect in the near future, what expansion might look like and much more!
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