Marketing
Demand, verification programs, pricing, risk management and more.
Country Strong: After the Hurricane
For farmers and ranchers in the path of Hurricane Helene, getting back to normal is no small task.
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The Link
There has never been a time in our industry when the supply chain has been more closely aligned. That bodes well for both short-term and long-term profitability prospects.
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The Second-Best Sales Year for Certified Angus Beef
Certified Angus Beef closed its 2024 fiscal year with one of its strongest sales years in the company’s history. With marked growth both domestically and internationally, the global beef brand sold 1.237 billion pounds and recorded a 37.4% CAB acceptance rate.
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Insight from the Packer with Chad Barker
On this episode of “Angus At Work” Chad Barker of National Beef joins host Miranda Reiman to discuss what cattle buyers are looking for, branded beef programs, increasingly heavy cattle going to market and more.
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Want to Improve Your Land Management?
Noble Research Institute and Certified Angus Beef partner to develop and deliver Land Stewardship, an educational course designed for livestock producers worldwide.
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In The Cattle Markets
The average annual price index shows the relationship between each month’s average price and the annual average price.
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Common Ground
In this month’s “Common Ground,” American Angus Association CEO Mark McCully shares many of the education platforms the Association employs to communicate with commercial cattlemen.
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Doing Homework Earns Premiums
Brian Walt sets the bar high. W6 Cattle regularly qualify 85%-90% CAB and Prime. The family’s unwavering quest to improve carcass quality while maintaining a strong maternal base earned them the 2024 CAB Commercial Commitment to Excellence award.
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