Marketing
Demand, verification programs, pricing, risk management and more.
Common Ground
CEO Mark McCully discusses what winning looks like for different sectors of the beef industry.
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Join Us in Fort Worth
The American Angus Association invites commercial cattlemen to attend the Angus Convention in Fort Worth, Texas, Nov. 1-4.
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Is It Spoiled?
Novel product developed at Auburn University promises to reduce meat waste by providing real-time freshness monitoring.
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The Stage is Set
In this “Market Closeout,” Troy Marshall reviews prices received at some of the early July video sales that tend to be a bellwether for what’s to come this fall.
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In The Cattle Markets
Georgia livestock economist gives update on pasture and rangeland conditions.
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Cashing in on Your Calf Crop
Ways to generate more profit on this year’s calf crop by adding value at the auction block.
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Market Closeout
After attending the Livestock Marketing Association’s convention, Troy Marshall revisits discussion surrounding challenges the industry faces with profitability and sustainability, and the importance of unity.
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New Guide Details Show-Me-Select Enhanced Option
MU Extension Show-Me-Plus captures genetic potential of heifers.
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The Importance of Cull-Cow Values
The year a cow is culled is likely her most profitable one. How to get the most value for her.
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