Marketing
Demand, verification programs, pricing, risk management and more.
USMEF Shares October Export Report
October red meat exports above year-ago levels; pork on record pace.
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The Link
Marketing is about finding the right method to tell your story to the right audience.
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Strong Feeder Markets Encouraging More Selling
Heifers are smaller percentage of mix, possibly signaling start of retention.
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Sharing the Importance of Beef in a Healthy Diet
Texas Tech’s Mark Miller helps lead research on supplementing human diets with healthy protein.
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Market Closeout
Author Troy Marshall says this holiday season always helps him get in the proper frame of mind.
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In the Cattle Market
Florida’s Hannah Baker shares observations of the November “Cattle on Feed” report in this month’s “In the Cattle Market.”
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Thanksgiving Dinner: Its Cost & the Farmer’s Share
AFBF, NFU share perspective on how much the average Thanksgiving dinner cost families this year and how much of that value trickled down to those who produced it.
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Panel Talks Capturing Added Value in Cattle
Nevil Speer, Bruce Cobb and Leann Saunders discuss value-based marketing and changes in the beef cattle industry during Capturing Value educational session at Angus Convention.
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Red Meat Trade in New Political Environment
USMEF conference opens with election analysis and focus on trade relations between the United States and Mexico.
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