AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

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Publication Content Type Topic
Marketing

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Angus Beef Bulletin Marketing topic page providing access to stories on demand, verification programs, pricing, risk management and more.

Partnership Earns CAB Progressive Partner Award

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With posterity in mind, the Bruner and Wendel families looked for a processor to harvest, inspect and grade their high-quality Angus cattle. They would sell directly to consumers through Dakota Angus LLC.

Market Closeout

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Middle meats and supply are driving fourth-quarter spreads.

Time-strapped U.S. Households Demand Easier Meal Options That Deliver More Value at the Dinner Table

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Annual trends report reveals top industry insights, including consumers’ desire for more diverse and globally inspired foods on their menus.

Meet the Meat Cutting School: UK Teaches Skills to Improve Industry

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Meat Cutting School offers fun and impactful hands-on workshops, adding valuable skills to the labor force in Kentucky’s meat-processing industry.

Understanding Beef Carcass Yields and Losses During Processing

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Help for cattle producers who directly market their beef.

'Where's the Beef?' Program Expands Outreach to Direct Beef Sales Industry

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Videos add unique, personal perspectives to AgriLife Extension program.

Quality Wins, Again

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Consumers still expect beef to taste great, but now it should be convenient, too.

Insight from the Packer with Chad Barker

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On this episode of “Angus At Work” Chad Barker of National Beef joins host Miranda Reiman to discuss what cattle buyers are looking for, branded beef programs, increasingly heavy cattle going to market and more.

Most Consumers Are Unfamiliar, or Only Slightly Familiar, with Regenerative Agriculture

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Survey finds consumers are unfamiliar with regenerative agriculture, increasing importance of food affordability.

Raised With Respect Cattle Care Campaign Launched

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Certified Angus Beef and Sysco join forces to support farmers and ranchers, and beef community as a whole.

Michigan Angus Family Earns Ambassador Award

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CAB honored Seldom Rest Farms with its 2023 Ambassador Award, recognizing the Foster family for sharing their story with CAB partners on a regular basis.

How Many Pounds of Meat Can We Expect From A Beef Animal?

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Customers who buy a live animal for custom processing are often surprised by the amount of beef it yields.

The Second-Best Sales Year for Certified Angus Beef

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Certified Angus Beef closed its 2024 fiscal year with one of its strongest sales years in the company’s history. With marked growth both domestically and internationally, the global beef brand sold 1.237 billion pounds and recorded a 37.4% CAB acceptance rate.

Is It Spoiled?

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Novel product developed at Auburn University promises to reduce meat waste by providing real-time freshness monitoring.

Country Strong: After the Hurricane

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For farmers and ranchers in the path of Hurricane Helene, getting back to normal is no small task.

More Than a Meat Scientist

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Glen Dolezal’s efforts to improve meat science applications earn 2024 Industry Achievement Award.

Jumping In

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Bruner, Hall join The Angus Conversation to share direct-to-consumer beef marketing journey and experience with CAB’s Ranch to Table pilot project.

The Very Best Beef: To Finish Right, Start Right

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Certified Angus Beef delivered message on brand successes and progress at Angus Convention.

Making Life Easier for Everybody

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McCully shares how being helpful is a sound business model.

From the Homestead to a Household Name

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Gardiner Angus Ranch started with a Kansas homestead, a willingness to work and a quest to stay curious. From “pay it forward” and “there is no downside to marbling,” Mark Gardiner shares both life advice and breeding philosophy, covering everything from the history to today.

Future-Focused Business

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Direct-to-consumer beef business, Dakota Angus, earns CAB Progressive Partner Award.

Building Bonds

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Opening the gates at Seldom Rest Farms earns the Foster family the CAB Ambassador Award.

A Perfect Pairing

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Juniors get creative, persuade judges to eat Certified Angus Beef at the 2024 National Junior Angus Show.

From White House to Farmhouse

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Maryland’s Stabler family earns the 2024 CAB Award.

A Common Thread

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Parallels between aquaculture, human genetics and the cattle industry featured at Angus Convention.

Angus Beef Bulletin

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Welcome to the Angus Beef Bulletin, the commercial cattleman’s Angus connection. Find the information you need to make the most of your investment in Angus genetics. The Angus Beef Bulletin provides news and information on health, genetics, nutrition, marketing and management through a variety of media, including the Angus Beef Bulletin magazine, the Angus Beef Bulletin EXTRA electronic newsletter and the Angus At Work podcast.

Pulling in the Same Direction

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As demonstrated at the CAB Annual Conference, everyone in the Angus breed is all pulling in the same direction.