AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Whole Herd Reporting

How is this different from what I do now?

Rather than reporting only calves you plan to register - collect and submit data on all females regardless of registration status of calf.

Better characterize individual and herd productivity. Ensure donor cows and females producing quality commercial calves also get credit for their work.

There is a $2 per female charge to enroll in the program. This fee waives the traditional $3 per weight charge through AHIR®

A group of mature Angus cows in a pasture at sunset.
Two calves looking onward in a green pasture at sunset.

What is required?

Getting started is simple. Enroll through your AAA Login during the appropriate enrollment periods:

  • Spring Calving Herds: Nov. 1 – Jan. 15
  • Fall Calving Herds: May 1 – July 15

As part of the initial enrollment process, you’ll be asked to clean up your herd inventory by marking females active or inactive. Inactive females will be cancelled from the herd.

Over the next year, complete the program requirements by reporting one of the following for each female in your registered herd:

  • A calf (birth date, sex, dam)
  • A reason code for why she didn’t have a calf to report
  • A disposal code and date for the cow 

Ready to Enroll?

BECOME A MATERNALPLUS® HERD

Earning MaternalPlus® distinction – get the logo added to your active, currently enrolled females’ pedigree lookup.

The MaternalPlus® logo shows your operation is dedicated to complete data reporting, which provides you and your customers with information to make effective selection decisions and expands reproductive and cow longevity tools. 

Program benefits include:

  • MaternalPlus® logo displayed on female pedigree lookup 
  • Use of the MaternalPlus® logo for herd marketing
  • Access to Herd Management Reports
  • Increased accuracy of the Heifer Pregnancy EPD
  • CED, BW, & WW EPDs on unregistered calves
Maternal Plus Logo
Belief in Action

"With Maternal Plus and AIMS (Angus Information Management Software), we’ve always turned our data in because we believe in what the data says. In order to get better data, you have to put data in."

– Jim Sitz of Sitz Angus, MT

How do I earn MaternalPlus®?

Breeders who have completed their first year of Inventory Reporting are eligible upon re-enrollment.

In addition to a production record on every female, MaternalPlus® herds are required to submit:

  • Heifer breeding data
  • Weaning weights or calf disposal codes 

JOIN THE 900+ HERDS

Optimize your cow herd and participate today.

Get started

Inventory Reporting - Enrollment Tutorial

Inventory Reporting FAQs

The annual enrollment fee is $2 per female. Any calves born to an enrolled female can be submitted to the Association for free, which waives the typical $3 per weight AHIR® fee.

There are two enrollment periods during which a herd can be enrolled:

  • Spring Calving Herds: Nov. 1 – Jan. 15
  • Fall Calving Herds: May 1 – July 15

If a herd calves in spring and fall, choose the enrollment period that best suits the majority of the herd.  

Yes, participating herds will be required to re-enroll each year during their enrollment period. This ensures that each female on inventory has a record for the year and keeps the herd inventory current for the upcoming year.

If you miss the re-enrollment deadline, you will be un-enrolled from the program. If you want to re-enroll in the program, you will need to enroll at the next appropriate enrollment period.

Yes! Enrolling the donor dam in this program ensures she gets accounted for. Donor dams need to remain active on inventory as long as she is in the herd. 

Providing a reason code for a donor dam is critically important for traits like functional longevity. She can be better accounted for in the trait by having that information provided.

Recipient females can also be included on the enrollment at $2/female to waive the traditional $3 weight fee for her ET calf.

Females that are multi-owned need to remain “active” in all owners' inventory until they are no longer producing calves.

When reporting calf information, owner(s) who do not have possession of the female will list the “Reason No Calf” code as “Multi-Owned, No Possession”. The owner who has possession of the cow will report the current calf.

You will need to contact the Association to reinstate the cow. Once reinstated, the female will show up in your lists.

You will be charged $3 when a weight is submitted on the calf from the reinstated dam. 

Yes, production records on any female you have owned are available by navigating AAA Login to My Herd > Animal Lists > Cancelled Animals.

A person's hand crossing off a checklist on a piece of paper.

Data collection checklists

Review the steps to collect the data you need for your operation at the right time.

An Angus cow standing strong in a desolate pasture.

Explore reports

AHIR® offers a suite of tailored reports to help you better review and analyze your data.