Helping your commercial customers succeed is key to your success as a seedstock producer. When those customers turn to you for guidance, having the right tools to enhance their herds can set you apart. GeneMax^® Advantage™ is a genomic testing solution designed to give your commercial customers the information they need to make smart, data-driven decisions that elevate the productivity and profitability of their Angus herds.

Why GeneMax Advantage?

GeneMax Advantage is more than a test; it’s a partnership built on the most trusted Angus genetics in the world — your Angus genetics. Leveraging the American Angus Association’s unparalleled database, it provides actionable insights rooted in genomic predictions from up to 1.8 million seedstock animals.

For commercial producers using registered Angus bulls, this tool bridges the gap between data and decision-making, empowering them to identify which replacement heifers have the greatest potential to thrive in their specific operations.

GeneMax Advantage offers predictions for 19 critical traits covering maternal, feedlot, carcass and management areas. Recent enhancements include:

• Early Summer Hair Shedding (HS): For customers in regions where heat and fescue tolerance are essential.
• Pulmonary Arterial Pressure (PAP): Vital for high-altitude operations.

Each trait is scored on a 1-100 scale, making it easy for producers to understand their herd’s genetic potential. The clear scoring system allows producers to fine-tune specific traits, such as Maternal Milk or Mature Cow Weight, to align with environmental and operational goals.

GeneMax Advantage also connects genomic results for replacement heifers with the same $Value indexes used for registered Angus sires. 

This integration of Maternal Weaned Calf Value ($M), Grid Value ($G), Feedlot Value ($F), Beef Value ($B) and Combined Value ($C) enables producers to evaluate how their heifers align with their breeding goals and make smarter bull selection decisions. This direct comparison between heifers and potential sires ensures every step of the breeding process works toward improving their herd.

Producers benefit from GeneMax Advantage’s ability to benchmark their heifers against nearly 120,000 tested commercial Angus females. These percentile rankings provide context, showing customers how their cattle compare to a well-defined historical population. Benchmarking empowers them to identify strengths and areas for improvement.

Solving parentage challenges 

Many commercial producers face the challenge of identifying sires in multi-sire pastures or mixed breeding systems. GeneMax Advantage determines calf parentage without additional retesting of registered Angus sires purchased from their seedstock provider. This feature provides clarity on:

• Bulls contributing the most value.
• Avoiding unintended inbreeding.

A tool backed by the best

Developed in partnership with Angus Genetics Inc. (AGI) and Zoetis, GeneMax Advantage incorporates the Angus breed’s single-step National Cattle Evaluation (NCE). Its predictions capture more genetic variation than ever.

GeneMax Advantage helps your commercial customers make decisions today that position their herds for long-term success. By combining the Angus breed’s data power, advanced genomic insights and practical tools like parent verfication, this test gives your customers a competitive edge.

When you recommend GeneMax Advantage, you’re helping your customers make informed, confident decisions and solidifying your role as a trusted advisor in their operation.

To learn more about how GeneMax Advantage can help your customers elevate their commercial Angus herds, visit www.angus.org/agi/commercial