Aug. 5, 2011

FOR IMMEDIATE RELEASE

For more information contact:

Katie Allen, American Angus Foundation marketing and public relations assistant, at 816-383-5100 or kallen@angusfoundation.org; or

Milford Jenkins, Angus Foundation president, at 816-383-5100 or mjenkins@angusfoundation.org

Angus Youth to be Featured in Champion of Champions Television Program to Air on RFD-TV

Angus junior exhibitors and their families from across the country will be featured in the program that will air Aug. 8^th.

One of the largest single-breed cattle shows in the world, the National Junior Angus Show (NJAS), will not only provide the place for dialogue and camaraderie among Angus junior exhibitors, their families and leaders in the agricultural industry, it will also create the setting for the television program, Champion of Champions, which will air Aug. 8, 2011, on RFD-TV. The program will provide coverage of many aspects of the NJAS—from exhibitor interviews to cook-off contest results to scholarship recipient profiles.

Robin Ruff, director of junior activities for the American Angus Association, says the television program will feature the NJAS in and out of the show ring, as the NJAS is a family-fun activity that offers something for everyone.

"We have many exhibitors who come to NJAS to not only exhibit in the show ring, but participate in the contests, serve as voting delegates, or to compete in the top showman of the year contest," Ruff says.

Champion of Champions will be brought to viewers by the Angus Foundation, BioZyme®, Inc. and the National Junior Angus Association.

Lisa Norton of Biozyme says it is natural to support the television program, as it will allow more people who cannot be at the NJAS to experience the show and all of the activities and valuable learning experiences it provides for youth. She and her husband Bob, along with the company and its Sure Champ™ and Vita Ferm® brands, has had a presence at the NJAS for five years, and they continue to support the show and young exhibitors who will carry the agricultural industry forward.

“Our belief is that the kids are the future, and as a company we feel it is our responsibility to invest in our industry’s future,” Norton says. “We see our support as making a commitment to agriculture, an industry that has been so good to us.”

Milford Jenkins, Angus Foundation president, says this exciting endeavor was truly made possible by Bob and Lisa’s generous gift to the Foundation.

“Bob and Lisa Norton’s announcement of their $250,000 leadership gift to the Vision of Value: Campaign for Angus in November 2006 at our campaign kick-off illustrated their commitment to help ‘champion’ the Angus breed’s future and our mission,” Jenkins says. “Their investment has inspired Angus youth and our American            Angus Association’s adult members alike to achieve even higher levels of success and to become ‘champions’ ever since.”

Champion of Champions will air at 8 p.m. EDT (7 p.m. CDT), Aug. 8^th on RFD-TV. RFD-TV is distributed by more than 625 cable operators, and can be found on DirecTV channel 345 and Dish Network channel 231. Check local listings for more information.

For those who miss the program on Aug. 8^th, it will also be available online at www.angus.org.

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