AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Rates & Deadlines - Angus Beef Bulletin

2024 Angus Beef Bulletin® Advertising Deadlines

Issue Reservation
Deadline
Materials
Deadline*
Delivery
(In mailbox)
Suggested Sale Dates Theme
January 2024 Nov. 24 Nov. 30 Jan. 2-5 Mid Jan-Feb Ready the Replacements
February 2024 Jan. 11 Jan. 15 Feb. 15-20 March Forage Focus
March 2024 Feb. 7 Feb. 9 March 15-20 April-May A Good Start
June Feeder-Calf Marketing Guide April 15 April 20 June 2-5 June-August Feeder-Calf Marketing Guide: The Cattle Cycle***
September 2024 July 17 July 19 Aug. 20-25 Sept-Oct The Starter Plan
October 2024 Sept. 11 Sept. 13 Oct. 15-20 Nov-Dec Necessity or Convenience?

* To receive camera-ready discount, ads must be in-house and approved by materials deadline.
*** Expanded circulation of 85,000: ABB, mail with June AJ, bulk drops at sale barns. This issue will have different dimensions than a standard Angus Beef Bulletin. Ask for a brochure.

NOTE: The delivery date is the date we are asking the printer to 'guarantee' they will be in the mailbox

Angus Beef Bulletin Ad Sizes ( Click here for sizing of the Feeder-Calf Marketing Guide )

Ad Size Inches
Horizontal Half 8” x 4.9229”
Vertical Half 3.9167” x 9.8125"
One-Quarter Page 3.9167” x 4.8229”
* Please contact the advertising department for pica measurements.
Single-Page ABB Ad Two-Page Spread ABB Ad
Safe image area: 8” x 9.8125”
Keep all information inside these margins
Safe image area: 17” x 9.8125”
Keep all information inside these margins
Trim size: 9” x 10.8125” Trim size: 18” x 10.8125”
Bleed: .125” Bleed: .125”
Gutter: 1"

*Two-page spreads may be submitted as two separate pages or a spread.

Breeder Advertising Rates

1 page 2- to 4-page contract ≥ 5-page contract
Ad Size B&W +1 COLOR 4 COLOR B&W +1 COLOR 4 COLOR B&W +1 COLOR 4 COLOR
Full $1,295 $1,395 $1,695 $1,240 $1,340 $1,640 $1,180 $1,280 $1,580
Half Page (H & V) $880 $980 $1,280 $850 $950 $1,250 $815 $915 $1,215
Quarter $550 $650 $950 $530 $630 $930 $510 $610 $910
  • Add 10% upcharge for guaranteed placement with editorial.
  • Add $60 for bleed. Photo touch-ups require $50 per hr.
  • To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
  • Premium positions, which require insertion in each issue within annual contract, are available.

Seedstock Directory

AD SIZE 5 ISSUES COLOR
3.4” x 1.7” $580 B&W

Prepaid 5 contract. No 4/c available in seedstock directory.

To contact your regional manager for advertising assistance, click here.

Corporate Advertising Rates

Size Base Price 2- to 4-page contract 1 ≥ 5-page contract 1
Full $6,000 $5,700 $5,400
Full + 1/3x1 $8,000 $7,500 $7,200
Horizontal Half $4,000 $3,700 $3,400
Vertical Half $4,000 $3,700 $3,400
Quarter $2,000 $1,700 $1,400

1 To receive multi-page contract rate, pages may be grouped or spread over multiple issues, but the schedule must be specified at the time the contract is signed.
Premium positions, which require insertion in each issue within the annual contract, are available.

For corporate advertising, please contact us at 816.383.5200 or busdev@angus.org.

Angus Seedstock Directory

The monthly Seedstock Directory (a grouping of 1.7" x 3.4" classified card ads in sections divided by state) gives a great opportunity for Angus breeders of all budgets to keep their cattle operation’s name in front of Bulletin commercial producer/readers.

Contract options for a five-time insertion are available. Five contracted insertions require a $580 pre-payment ($116 per issue).

To get signed up for the Bulletin Seedstock Directory is easy. Please send your check along with the desired ad copy to ATTN: Account Executive, Angus Beef Bulletin, 3201 Frederick Ave., St. Joseph, Missouri 64506. Contact the Bulletin advertising department at advertising@angus.media to submit your copy and instructions. You can accomplish the entire pre-payment process with the use of a credit card.

Display Advertisement Discounts

Space rate discounted 10% if complete and EPD-accurate print-ready files are received in this office by the ad deadline (see schedule above). No agency commissions or discounts available on breeder rates.

American Angus Association | 3201 Frederick Ave, Saint Joseph, MO 64506 | 816-383-5100 | ©Copyright 2024, All rights reserved.